She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided-in her early 60s- to go into the cosmetics business herself. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. At 49, she began her second career as a silver-haired supermodel. Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models-which later became the inspiration for Boom cosmetics. Long before Cindy founded BOOM!, she had two very successful careers-first as a makeup artist, and then as a silver-haired supermodel.Ĭindy began her career as a makeup artist in late-1970s San Francisco. The older you get, the less makeup you should wear. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. “The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. "As women age, looking fresh rather than made up is the key," Cindy said. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. Our late founder, Cindy Joseph, spent 27 years as a makeup artist. We design simple, natural-looking makeup that reveals your beauty at every age.ġ00,000 five-star reviews later… women love what we do.Ĭlick below to shop our line or read on for more details about BOOM! and the legacy of our founder, Cindy Joseph. Over the last decade, BOOM! has delighted hundreds of thousands of women worldwide with our pro-age cosmetics. No clumps,” Sheree says.īoom Bright is just one pro-age cosmetic in our line. “It went on easy breezy, and I think it looks great. Its natural emollients and hydrating agents moisturize your lashes and even encourage new lash growth.įinally, Sheree likes the tapered brush, which she says makes it easy to coat the smaller lashes at the corners of her eyes without getting mascara on her skin. Unlike waterproof mascaras with harsh ingredients that can dry out your lashes, ours has a water-based, hydrating formula. She also loves that Boom Bright is moisturizing. In fact, all Boom products are 100% cruelty-free: We never test on animals.
Sheree points out that Boom Bright isn’t tested on animals, which is very important to her. In her video, Sheree applies Boom Bright for the first time and shares her thoughts. She also provides crisis counseling for survivors of domestic abuse. Sheree Surdam is a 63-year-old wellness coach and hypnotherapist.
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